{"id":13496,"date":"2020-05-05T12:47:25","date_gmt":"2020-05-05T09:47:25","guid":{"rendered":"https:\/\/${domain}\/blog\/?p=13496"},"modified":"2022-02-10T14:21:19","modified_gmt":"2022-02-10T12:21:19","slug":"chto-takoe-relevantnost","status":"publish","type":"post","link":"https:\/\/${domain}\/blog\/chto-takoe-relevantnost\/","title":{"rendered":"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u044c?"},"content":{"rendered":"

\u041f\u043e\u0434 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u044c\u044e \u0441\u0430\u0439\u0442\u0430<\/b>\u00a0\u043f\u043e\u0434\u0440\u0430\u0437\u0443\u043c\u0435\u0432\u0430\u0435\u0442\u0441\u044f \u0441\u0442\u0435\u043f\u0435\u043d\u044c \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u044f \u0432\u0435\u0431-\u0440\u0435\u0441\u0443\u0440\u0441\u0430 \u0437\u0430\u043f\u0440\u043e\u0441\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f (\u0433\u043e\u0432\u043e\u0440\u044f \u043f\u0440\u043e\u0449\u0435 \u2013 \u044d\u0442\u043e \u0441\u0442\u0435\u043f\u0435\u043d\u044c \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u044f \u043d\u0430\u0439\u0434\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u0441\u043a\u043e\u043c\u043e\u043c\u0443).<\/p>\n

\u0423\u0440\u043e\u0432\u0435\u043d\u044c \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442\u0441\u044f \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u043e\u0439, \u0446\u0435\u043b\u044c \u0443 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u2013 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e \u0432 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u0445 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0432\u044b\u0434\u0430\u0447\u0438 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442. \u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0447\u0435\u043c \u0432\u044b\u0448\u0435 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u044c \u0432\u0430\u0448\u0435\u0433\u043e \u0441\u0430\u0439\u0442\u0430, \u0442\u0435\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u0448\u0430\u043d\u0441\u043e\u0432 \u043d\u0430 \u0442\u043e, \u0447\u0442\u043e \u043e\u043d \u043e\u043a\u0430\u0436\u0435\u0442\u0441\u044f \u0432 \u0442\u043e\u043f\u0435 \u043f\u043e\u0438\u0441\u043a\u0430.<\/p>\n

\u0421\u043f\u043e\u0441\u043e\u0431\u044b \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0441\u0430\u0439\u0442\u0430:<\/h2>\n

1. \u0418\u0437\u0443\u0447\u0438\u0442\u0435 \u0441\u0432\u043e\u044e \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e<\/b>\u00a0\u0438 \u043f\u043e\u0439\u043c\u0438\u0442\u0435 \u0435\u0435 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u2013 \u044d\u0442\u043e \u0437\u0430\u043b\u043e\u0433 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438. \u041f\u043e\u0434\u0431\u0438\u0440\u0430\u044f \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430, \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u0443\u0439\u0442\u0435\u0441\u044c\u00a0\u043d\u0430 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f:<\/b><\/p>\n

    \n
  1. \u043e\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0438\u0442\u044c \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u2013 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0439 \u0437\u0430\u043f\u0440\u043e\u0441 (\u00ab\u043a\u0443\u043f\u0438\u0442\u044c ***\u00bb)<\/li>\n
  2. \u0432\u044b\u044f\u0441\u043d\u0438\u0442\u044c \u0447\u0442\u043e-\u043d\u0438\u0431\u0443\u0434\u044c \u2013\u00a0\u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u0437\u0430\u043f\u0440\u043e\u0441<\/b>\u00a0(\u043f\u043e\u0447\u0438\u0442\u0430\u0442\u044c \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438, \u043e\u0442\u0437\u044b\u0432\u044b)<\/li>\n
  3. \u043f\u043e\u043f\u0430\u0441\u0442\u044c \u043a\u0443\u0434\u0430-\u043b\u0438\u0431\u043e \u2013\u00a0\u043d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u0437\u0430\u043f\u0440\u043e\u0441.<\/b><\/b><\/li>\n<\/ol>\n

    2. \u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u0441\u043f\u0438\u0441\u043e\u043a \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432,<\/b>\u00a0\u0447\u0442\u043e\u0431\u044b \u043d\u0430\u0439\u0442\u0438 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0437\u0430\u043f\u0440\u043e\u0441\u044b, \u043e\u0442\u0432\u0435\u0442\u044c\u0442\u0435 \u0441\u0435\u0431\u0435 \u043d\u0430 \u0440\u044f\u0434 \u0432\u043e\u043f\u0440\u043e\u0441\u043e\u0432:<\/p>\n

      \n
    1. \u0427\u0442\u043e \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u0432\u0430\u0448\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f? \u041a\u0430\u043a\u043e\u0432\u0430 \u043f\u0440\u0438\u0440\u043e\u0434\u0430 \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430? \u041d\u0430\u0431\u0440\u043e\u0441\u0430\u0439\u0442\u0435 \u0441\u043f\u0438\u0441\u043e\u043a \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432, \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u044e\u0449\u0438\u0445 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u043c\u044b\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 (\u043d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 + \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435 \u0437\u0430\u043f\u0440\u043e\u0441\u044b).<\/strong><\/li>\n
    2. \u041a\u0430\u043a\u0443\u044e \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0443 \u0441\u0442\u0430\u0432\u0438\u0442 \u043f\u0435\u0440\u0435\u0434 \u0441\u043e\u0431\u043e\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0432 \u0432\u0438\u0434\u0435 \u0441\u0432\u043e\u0435\u0439 \u0446\u0435\u043b\u0438 \u043b\u0438\u0431\u043e \u0436\u0435 \u043a\u0430\u043a\u043e\u0433\u043e \u0442\u0438\u043f\u0430 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u043e\u043d \u0438\u0449\u0435\u0442? \u041f\u043e\u043c\u043e\u0433\u0438\u0442\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u044c\u0442\u0435 \u0441\u043f\u0438\u0441\u043e\u043a \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0445 \u0441 \u0435\u0433\u043e \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u043e\u0439 \u0438 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0449\u0438\u0445 \u0435\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 (\u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0435 \u0437\u0430\u043f\u0440\u043e\u0441\u044b).<\/strong><\/b><\/li>\n<\/ol>\n

      \u0414\u043b\u044f \u043f\u043e\u0434\u0431\u043e\u0440\u0430 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u00a0Google Keyword Planner<\/b>\u00a0\u2013 \u043e\u043d \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u0435\u043d.<\/p>\n

      3.\u00a0\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435.<\/b><\/p>\n

      \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u044b \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 \u0432 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u0445 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u043f\u0440\u0438 \u0435\u0435 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438:<\/p>\n

        \n
      1. \u0442\u0430\u0439\u0442\u043b<\/strong><\/li>\n
      2. \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043e\u043a \u041d1<\/strong><\/li>\n
      3. \u043a\u043e\u043d\u0442\u0435\u043d\u0442<\/strong><\/li>\n
      4. \u0442\u0435\u0433\u0438 alt<\/strong><\/b><\/li>\n<\/ol>\n

        4.\u00a0\u0414\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u0432 descriptions.<\/b><\/p>\n

        \u0415\u0441\u043b\u0438 \u0432\u0430\u0448 description \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u0435\u043d, \u0442\u043e, \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u0435\u0435 \u0432\u0441\u0435\u0433\u043e, \u043e\u043d \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u043a\u0430\u043a\u043e\u0439-\u043d\u0438\u0431\u0443\u0434\u044c \u0438\u0437 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 (\u043b\u0438\u0431\u043e \u0444\u0440\u0430\u0437), \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u0432\u043e\u0434\u0438\u0442 \u0432 \u043f\u043e\u0438\u0441\u043a \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c. \u0415\u0441\u043b\u0438 \u0434\u0435\u0441\u043a\u0440\u0438\u043f\u0448\u043d \u043d\u0435 \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u0432 \u0441\u0435\u0431\u044f \u044d\u0442\u043e\u0442 \u0437\u0430\u043f\u0440\u043e\u0441, \u0442\u043e\u0433\u0434\u0430 \u043f\u0435\u0440\u0432\u044b\u0439, \u043a\u0430\u043a \u043c\u0438\u043d\u0438\u043c\u0443\u043c, \u0434\u043e\u043b\u0436\u0435\u043d \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0442\u044c \u0432\u0442\u043e\u0440\u043e\u0439.<\/p>\n

        5.\u00a0\u0421\u043e\u0437\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0438, \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u044e\u0449\u0438\u0435 \u0442\u0440\u0430\u0444\u0438\u043a.<\/b><\/p>\n

        \u0417\u0430\u0433\u043e\u043b\u043e\u0432\u043e\u043a \u2014 \u043c\u043e\u0449\u043d\u0435\u0439\u0448\u0438\u0439 \u0440\u044b\u0447\u0430\u0433 \u0434\u043b\u044f \u043f\u0440\u0438\u0442\u044f\u0433\u0438\u0432\u0430\u043d\u0438\u044f \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439 \u043d\u0430 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442 \u043b\u0438\u0431\u043e \u043b\u0435\u043d\u0434\u0438\u043d\u0433.<\/p>\n

        \u041d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e\u00a0\u043f\u0440\u043e\u0441\u0442\u044b\u0445 \u0441\u043e\u0432\u0435\u0442\u043e\u0432 \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u043e\u0432:<\/b><\/p>\n

          \n
        1. \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0441\u043b\u043e\u0432\u0430, \u043f\u0440\u043e\u0431\u0443\u0436\u0434\u0430\u044e\u0449\u0438\u0435 \u0441\u0438\u043b\u044c\u043d\u044b\u0435 \u044d\u043c\u043e\u0446\u0438\u0438;<\/strong><\/li>\n
        2. \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u043e\u0432;<\/strong><\/li>\n
        3. \u0437\u0430\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u0439\u0442\u0435 \u0447\u0438\u0441\u043b\u0430;<\/strong><\/li>\n
        4. \u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435\u0441\u044c \u0441\u043a\u043e\u0431\u043a\u0430\u043c\u0438, \u0442\u0438\u0440\u0435 \u0438 \u0434\u0432\u043e\u0435\u0442\u043e\u0447\u0438\u044f;<\/strong><\/li>\n
        5. \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043a\u043e\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438;<\/strong><\/li>\n
        6. \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u043f\u0440\u043e\u0431\u0435\u043b\u044b;<\/strong><\/li>\n
        7. \u0442\u0435\u0441\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u044b\u0435 \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0438;<\/strong><\/li>\n
        8. \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u0435 \u0441\u043f\u043b\u0438\u0442-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f.<\/strong><\/li>\n<\/ol>\n

          6.\u00a0\u0421\u043e\u0437\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442:<\/b><\/p>\n

            \n
          1. \u0432\u0430\u0448 \u0431\u043b\u043e\u0433 \u0432 \u0441\u0432\u044f\u0437\u043a\u0435 \u0441 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0441\u0435\u0442\u044f\u043c\u0438 \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u0432\u0430\u043c \u0441 \u043d\u0430\u043f\u0438\u0441\u0430\u043d\u0438\u0435\u043c \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u0441\u0442\u043e\u0432 \u043e \u0442\u0435\u043a\u0443\u0449\u0438\u0445 \u0441\u043e\u0431\u044b\u0442\u0438\u044f\u0445;<\/li>\n
          2. \u0441\u0442\u0430\u0440\u0430\u0439\u0442\u0435\u0441\u044c \u043f\u0440\u043e\u0434\u0443\u043c\u044b\u0432\u0430\u0442\u044c \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0445 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u0430 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u044b\u0439 (\u0432\u0435\u0447\u043d\u043e\u0437\u0435\u043b\u0435\u043d\u044b\u0439) \u043a\u043e\u043d\u0442\u0435\u043d\u0442.<\/b><\/li>\n<\/ol>\n

            7.\u00a0\u0412\u043a\u043b\u044e\u0447\u0438\u0442\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b \u0438 \u043e\u0442\u0432\u0435\u0442\u044b \u0432 \u0441\u0432\u043e\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442.<\/b><\/p>\n

            \u0422\u0430\u043a\u043e\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0432\u0430\u0436\u043d\u043e\u0439 \u0447\u0430\u0441\u0442\u044c\u044e \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0434\u043b\u044f \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u0438, \u0438 \u044d\u0442\u043e \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442 \u0432\u0430\u0448\u0435\u0433\u043e \u0441\u0430\u0439\u0442\u0430 \u2013 \u0432\u0435\u0434\u044c \u0442\u0430\u043a \u0432\u044b \u043f\u043e\u043a\u0430\u0436\u0435\u0442\u0435 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u044f\u043c, \u0447\u0442\u043e \u0432\u044b \u043e\u0441\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u044b \u043e\u0431 \u0438\u0445 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430\u0445 \u0438 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442\u0435 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0435 \u043f\u0443\u0442\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044f.<\/p>\n

            8.\u00a0\u0412\u043a\u043b\u044e\u0447\u0438\u0442\u0435 \u043f\u043e\u0445\u043e\u0436\u0438\u0435 \u0437\u0430\u043f\u0440\u043e\u0441\u044b.<\/b><\/p>\n

            \u0427\u0442\u043e\u0431\u044b \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0446\u0435\u043d\u043d\u044b\u043c \u0430\u043a\u0442\u0438\u0432\u043e\u043c \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u0443\u0432\u0435\u043b\u0438\u0447\u044c\u0442\u0435 \u0441\u0432\u043e\u0435 \u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0432 \u0421\u0435\u0442\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0445 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432. \u042d\u0442\u043e \u043e\u0431\u043b\u0435\u0433\u0447\u0430\u0435\u0442 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0432\u0430\u0448\u0435\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0434\u043b\u044f \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u043c \u0438 \u0441\u043e\u0437\u0434\u0430\u0435\u0442 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442 \u0434\u043b\u044f \u0432\u0430\u0448\u0438\u0445 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n

            \u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c Google AdWords, Google Insights \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b.<\/p>\n","protected":false},"excerpt":{"rendered":"

            \u041f\u043e\u0434 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u044c\u044e \u0441\u0430\u0439\u0442\u0430\u00a0\u043f\u043e\u0434\u0440\u0430\u0437\u0443\u043c\u0435\u0432\u0430\u0435\u0442\u0441\u044f \u0441\u0442\u0435\u043f\u0435\u043d\u044c \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u044f \u0432\u0435\u0431-\u0440\u0435\u0441\u0443\u0440\u0441\u0430 \u0437\u0430\u043f\u0440\u043e\u0441\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f (\u0433\u043e\u0432\u043e\u0440\u044f \u043f\u0440\u043e\u0449\u0435 \u2013 \u044d\u0442\u043e \u0441\u0442\u0435\u043f\u0435\u043d\u044c \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u044f \u043d\u0430\u0439\u0434\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u0441\u043a\u043e\u043c\u043e\u043c\u0443). \u0423\u0440\u043e\u0432\u0435\u043d\u044c \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442\u0441\u044f \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u043e\u0439, \u0446\u0435\u043b\u044c \u0443 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u2013 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e \u0432 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u0445 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0432\u044b\u0434\u0430\u0447\u0438 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442. \u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0447\u0435\u043c \u0432\u044b\u0448\u0435 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u044c \u0432\u0430\u0448\u0435\u0433\u043e \u0441\u0430\u0439\u0442\u0430, \u0442\u0435\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u0448\u0430\u043d\u0441\u043e\u0432 \u043d\u0430 \u0442\u043e, \u0447\u0442\u043e \u043e\u043d \u043e\u043a\u0430\u0436\u0435\u0442\u0441\u044f \u0432 \u0442\u043e\u043f\u0435 \u043f\u043e\u0438\u0441\u043a\u0430. \u0421\u043f\u043e\u0441\u043e\u0431\u044b \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0433\u043e …<\/p>\n","protected":false},"author":21,"featured_media":13499,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[223],"tags":[],"class_list":["post-13496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-terminy","has-thumb"],"yoast_head":"\n\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u044c? - Weblium \u0411\u043b\u043e\u0433<\/title>\n<meta name=\"description\" content=\"\u0420\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u044c \u3161 \u044d\u0442\u043e \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u044f \u0441\u0430\u0439\u0442\u0430 \u0437\u0430\u043f\u0440\u043e\u0441\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f. \u0423\u0437\u043d\u0430\u0432\u0430\u0439\u0442\u0435 \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u0435\u0435, \u043a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0441\u0430\u0439\u0442\u0430.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/${domain}\/blog\/chto-takoe-relevantnost\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u044c? - Weblium \u0411\u043b\u043e\u0433\" \/>\n<meta property=\"og:description\" content=\"\u0420\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u044c \u3161 \u044d\u0442\u043e \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u044f \u0441\u0430\u0439\u0442\u0430 \u0437\u0430\u043f\u0440\u043e\u0441\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f. \u0423\u0437\u043d\u0430\u0432\u0430\u0439\u0442\u0435 \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u0435\u0435, \u043a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0441\u0430\u0439\u0442\u0430.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/${domain}\/blog\/chto-takoe-relevantnost\/\" \/>\n<meta property=\"og:site_name\" content=\"Weblium \u0411\u043b\u043e\u0433\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/weblium\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-05T09:47:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-10T12:21:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/${domain}\/blog\/wp-content\/uploads\/2020\/05\/preview-2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2405\" \/>\n\t<meta property=\"og:image:height\" content=\"1313\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lucy Kuharenko\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Weblium\" \/>\n<meta name=\"twitter:site\" content=\"@Weblium\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucy Kuharenko\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wp.ru.weblium.com\\\/chto-takoe-relevantnost\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wp.ru.weblium.com\\\/chto-takoe-relevantnost\\\/\"},\"author\":{\"name\":\"Lucy 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